Pengaruh Brand Image, Price dan Word of Mouth terhadap Keputusan Pembelian produk fashion pada Generasi Z di Kabupaten Kudus

Maulfinadifa, Irsalina (2023) Pengaruh Brand Image, Price dan Word of Mouth terhadap Keputusan Pembelian produk fashion pada Generasi Z di Kabupaten Kudus. Undergraduate thesis, IAIN KUDUS.

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Abstract

Pengaruh Brand Image, Price dan Word of Mouth terhadap Keputusan Pembelian produk fashion pada Generasi Z di Kabupaten Kudus

Item Type: Thesis (Undergraduate)
Contributors:
Contribution
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Thesis advisor
Hadi, Sholikhul
UNSPECIFIED
Uncontrolled Keywords: Brand Image, Price, Word of Mouth, Generasi Z, Produk Fashion
Subjects: Ilmu Terapan/Teknologi > Bisnis > Manajemen > Marketing, Manajemen Distribusi > Manajemen Pemasaran
Bisnis > Manajemen > Marketing, Manajemen Distribusi > Manajemen Pemasaran
Ilmu Terapan/Teknologi > Bisnis > Manajemen > Marketing, Manajemen Distribusi > Perilaku Konsumen
Bisnis > Manajemen > Marketing, Manajemen Distribusi > Perilaku Konsumen
Divisions: Fakultas Ekonomi dan Bisnis Islam > Manajemen Bisnis Syariah
Depositing User: Perpustakaan IAIN Kudus
Date Deposited: 18 Jul 2023 06:32
Last Modified: 18 Jul 2023 06:32
URI: http://repository.uinsuku.ac.id/id/eprint/10596

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